What the internet says about your company is what your customers believe to be true. Negative reviews can impact your online ratings, customer engagement, sales, investment opportunities and much more. Proactively managing online reputation of your business can be a big advantage for the business. in addition, have an online reputation management Digital Marketing Company in Southampton who are experts in your corner can help you better position yourself in front of potential customers as well as take care of any negative examples crop up soon after.
Here are 8 tips online reputation management to protect your brand image
Monitor your online reputation regularly
Use personal browser and search for your brand. Make a note of the sites that appear first and the initial impression created by them. In case there is a customer review that appears, read it in detail to understand where the audience is leaning.
Optimize your website
SEO services not only to increase sales, but also manage your business reputation. By dominating the ranks of Google, you can influence the type of information that the first customers receive. A high ranking websites and social media pages that can allow you to control the information for the most part. In addition, proactive in asking people who have had positive experiences with your brand to leave a review on the site.
Engage with positive reviews
Positive review makes 73% of consumers believe more local businesses. 91% of consumers say they trust online reviews as much as personal recommendations.
Positive reviews can act as a guiding hand for customers approaching your brand. Sites with positive reviews can get higher rankings in Google as well as the influence of prospective customers when they make a sale. Partnering with companies ORM can get you a better edge by encouraging reviews that focus on the key importance of the products or services your brand. Be sure to thank your customers for them to be reviewed for a better connection.
Do not ignore the negative reviews
Companies risk losing 22% of the business when potential customers find one negative article on the first page.
Negative reviews can ruin your business reputation and influence sales. But ignoring them could be much worse. No one wants to buy from a brand that does not matter. Instead, first make a note of the site or experience has led to a negative review. If the main platform – it needs to be addressed immediately in the right way. Having a clear policy for such situations – whether you need to apologize or not – always be polite, clear and quick in your response.
ORM has a strategy in place
Know the sites that require quick response to maintain a positive reputation and overcome them. Remember, you can not handle any blog or article, but be prompt with the big players can be a big advantage for your brand. Next, know what your brand is trying to communicate – whether you’re sorry or polite but firm? Identify genuine cases of haters is very important to effectively manage your brand reputation with the right customers.
86% of B2B organizations more LinkedIn for social media marketing
Being active on social media may take the tie but go a long way in keeping your online reputation. Digital Marketing Agencies Southampton advise you on the right activities to support your brand image. In case you are not able to participate in all social media platforms – be sure to choose the right one for your business. If you are a B2B company, LinkedIn should be a priority while if you are a young hip brand that wants to talk through the images, you need to Instagram.
Create valuable content
Content plays a big role in positioning the brand and reputation. relevant content that is updated on a regular basis can help you make a reputation you want for your brand. By consistently projecting your brand in a certain way, you can influence the perception of customers and gain some leverage in case of a negative incident.